In a previous post I mentioned the once popular brand of cigar known as the General Arthur. I thought it a service to my noble readers to quote the ad in full. Its unhurried qualities may impress the mind with a sense of how much more hectored and bullied we are by the hard sell these days. Anyhow here it is:
Every discriminating smoker has
experienced the annoyance of being
obliged to put up with inferior
cigars while traveling. You can
avoid this always and be sure of a
reliable and satisfactory smoke by
taking a box of GENERAL ARTHUR
CIGARS with you when you travel.
This cigar is beyond doubt the
finest domestic cigar ever
produced. It is made by the largest
and best equipped cigar factory in
America by men who have no
superiors for expert knowledge and
skill. It is make from the only
stock of really choice Havana
tobacco in the world. Since the
Cuban war began most of the
so-called "Havana" tobacco has been
raised in Porto Rico, but the
Havana of which the GENERAL ARTHUR
is made was bought before the war
commenced, and held by us to be
used in the GENERAL ARTHUR alone.
Consequently, no matter what you
pay, you cannot secure the equal of
the GENERAL ARTHUR.
If you do not find it at your
dealer's, send us one dollar and we
will forward, prepaid, a dozen
GENERAL ARTHURS, packed in a tin
KREBS, WERTHEIM & SCHIFFER, New York.
Send us a two cent stamp and we
will send you a novel and striking
Readers may also be impressed with the price. It just shows how much the dollar used to be worth in terms of buying power - and what other use can a dollar be put to, except perhaps to light one of those mellow General Arthur cigars?